Premium Mortgage Leads

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How to buy premium mortgage leads

In the ever-changing and highly competitive mortgage loan marketplace, it helps to know where to get premium mortgage leads. Consistently generating enough quality mortgage leads is one of the hardest parts of the job for loan officers.

There are plenty of traditional and modern approaches to generating leads—from word-of-mouth marketing to optimizing your website to capture quality mortgage leads. While these approaches work, they also take time. A quick way to get premium mortgage leads is to purchase them from lead generation companies. But, it’s essential to consider a few things first.

What are premium mortgage leads?

A mortgage lead refers to a potential customer for a mortgage lender or broker. As a mortgage lender, when you get a mortgage lead, you get the contact details and information of someone looking for a mortgage.

A premium mortgage lead, also referred to as a quality or qualified lead, is a person that is currently in the market for a mortgage. Because of this, they are highly likely to be interested in your product, meaning you have a higher chance of closing the sale.

Does buying mortgage leads work?

Yes, purchasing mortgage leads is a powerful tool for growing your business.

However, when you buy mortgage leads, you need to ensure that you’re buying quality leads. Unfortunately, there are many scam artists around, so make sure that you do your due diligence when researching the mortgage leads provider.

It’s also important to be aware of the drawbacks of buying leads opposed to the more organic lead generation methods. Firstly, you don’t have a pre-established relationship with the prospects. They don’t know who you are and have no reason to trust you. But, it’s not the end of the world. You can still build their trust by approaching them in the right way.

Things to consider before purchasing mortgage leads

Buying mortgage leads is not a one size fits all solution. Here are a few things to consider before you purchase mortgage leads:

Understand real-time vs. aged mortgage leads

For many, purchasing real-time leads seems more appealing than aged leads as you’re getting a lead at the start of their home buying journey. And while there are many benefits to buying real-time leads, there are also a few cons.

In most cases, real-time leads are only just starting to think about buying a home and aren’t yet ready to get a mortgage. They still have a long journey ahead of them, and you’ll need to use that time to cultivate a relationship with them.

Aged mortgage leads, meanwhile, are further along the journey and can be an excellent opportunity to close a sale quicker. Plus, they’re often more affordable than live leads.

At Direct Sales Marketing Leads, we provide our clients with Mortgage Aged premium leads, and we help mortgage companies close the deal through powerful software and marketing tools. Get a free quote.

Fewer premium mortgage leads are better than many poor quality leads

Would you rather get 100 mortgage leads and close 10 or 50 mortgage leads and close 10? Buying premium mortgage leads may cost more at the outset, but they’ll save you money in time and resources. 

Before buying leads, research where the company gets their leads and that the leads come with complete and accurate information from real people who are looking for a mortgage.

Always pick exclusive mortgage leads over non-exclusive

Many companies sell mortgage leads to multiple lenders, meaning you’re competing against many other mortgage lenders. These are called non-exclusive leads and can typically be sold 4-5 times.

Exclusive mortgage leads are sold to only one or a few loan officers. They’re more expensive but have a higher closing rate as there is less competition. They’re a better bet in the long run.

Who is your target customer?

Before purchasing leads, make sure to get clear on your ideal customer. Do you want to cast your net far and wide, or are you looking for a specific type of business? Do you prefer working with first-time homebuyers with FHA loans or VA loans?

Once you know your ideal target customer, you can set specific targets for the types of leads you buy.

The Direct Sales Marketing Leads Difference

Direct Sales Marketing Leads is different because we put our people first. We understand each business is just as unique as their ideal customer. Our process of filtering is unrivaled and coveted by industry competitors. We give you options at an always low cost, fit for any budget. Direct Sales Marketing Leads can keep pricing low because our customers are loyal. Invest in our Premium Mortgage leads, and you will invest in the future success of your company.